The Power of Colours

As a society, we have always used colours as a symbol of emotion, culture, identity, and expression. For instance, the colour blue being associated boys, and the colour pink being associated with girls. We have reinforced these associations through cultural practices, traditions, and media representations, which has shaped how we interpret and respond to different colours.

So because of these interpretations, everything we do at DigitalMe is with intention. When you think of technology, the colour blue comes to mind, and that is why we have used the colour blue in our logo to signify digitalisation. Similarly, the colour “Me” in DigitalMe is green to signifiy activity, presence, and sustainability within our operations. If it was entirely up to me (Esther Shyllon) the logo and the entire website would be pink, but that’s where I have to separate my personal desires away from my professional, intentions!