The Birth of the DigitalMe Hub App

The concept behind the DigitalMe Hub app first came to me when I was 17 years old. I always enjoyed bringing people together, hosting, and creating spaces where friends could connect and have meaningful conversations. Back then, I shared the idea with an established card-game brand, encouraging them to expand into more question categories. They acknowledged the suggestion, but eventually discontinued their business. That moment planted something in me. If they weren’t going to do it, I would.

For years, the idea stayed with me quietly, lingering in the background while I built my career in IT and banking. Whenever inspiration struck, I would note down prompts and concepts, but I never acted on them fully. It was only as I grew professionally that I began to understand the real power of connection. My career progression wasn’t just about technical ability. It accelerated because I built genuine relationships with executive and managing directors, moving past surface-level small talk into real dialogue. That experience shaped the app’s tagline, “designed to get rid of small talk,” a philosophy born from lived reality, not marketing.

Coming from an IT background later gave me a new lens. I realised that technology allows ideas to scale sustainably and become more accessible. Instead of creating a physical card game, I could build a digital one, sustainable, always in people’s hands, and instantly available wherever they are.

I also confronted my own hesitation. I remember asking myself, “those who have done this before, do they have two heads?” The answer was no. They simply started. Their journey became my proof of possibility. That mindset shift turned a long-lingering idea into a decision, and that decision turned into the creation of DigitalMe Hub.

Today, the app stands as a reminder that innovation doesn’t always come from the loudest voice in the room. Sometimes it comes from the quiet conviction that says, if not them, then me.